Botox – From The Rich And Famous
To Average Jo (Who Is A Man)
By Caroline Tye

First models used it to stop the lines and wrinkles. Then Botox became mass market and available on nearly every high street for women in their 30’s and upwards. Now a trend has been noticed amongst clinics in London that has taken everyone by surprise. Male executives are using Botox injections to stop them looking tired and stressed out and even sweaty under the arms.

When they have got a big interview, presentation or business deal to close, looking fresh and under control is essential, and Botox can undoubtedly help.

So how does Botox work?

Those frown lines between your brows and around your eyes form over time as the result of muscle activity. BOTOX is a purified protein produced by the Clostridium botulinum bacterium, it is injected by specialist Doctors directly into those muscles. It works by blocking the transmission of nerve impulses to the injected muscles; this reduces the activity of the muscles that cause those persistent lines to form.

The same principle is true of excessive under arm and hand sweating. To treat armpit and hand hyperhidrosis, Botox is administered via tiny injections, within the skin of the affected area, to reduce excessive sweating by blocking the release of the chemical acetylcholine from the nerve fibres that stimulate overactive sweat glands.

Botox works after about 4 days and can last over 4 months. In London Botox on your face will cost between £200 and £400 depending on how many areas need doing. This is often seen as a small price to pay for what are normally dramatic benefits.

Caroline Tye
Clinical Director
North Wood Clinic, London
www.northwoodclinic.co.uk

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