Listing
Your Property With Too High of a Price
By Raynor James
The biggest issue many homeowners face when listing their house
for sale is the price. You want to get the most you can, but
be careful when it comes to pricing it to high.
Listing
Your Property With To High of a Price
For
no particular reason, you have picked up the itch to sell your
house. Maybe there are developments in your area that have caused
massive appreciation and you simply want to cash out while the
going is good. Maybe you just are interested to see what someone
will pay.
In
making the decision to sell, you do the research to find out
what comparable homes in the area are selling for and how long
it takes them to sell. You decide to list your property at the
top of the market because you have serious upgrades and the
research shows comparable homes are moving pretty quickly. While
you may be willing to wait a bit for an offer, you run a risk
of sabotaging yourself.
Time
is a two way street in the real estate industry. While you are
probably not particularly interested in waiting a long time
to move the property, buyers are considering time as well. Specifically,
they are wondering why so much time has passed since your home
was first listed. Is it an indication that there is something
wrong with the property? Many potential buyers will start to
think so. If you price the property at the top of the comparable
market, you run this risk and selling becomes very difficult.
One
justification many sellers make for picking a high price are
upgrades done to the property. In many scenarios, this is logical
and makes practical sense. That being said, you may be in for
a nasty surprise. Most buyers prefer to make the upgrades themselves,
not pay a premium for what you have done. Ultimately, this means
the higher price may find little interest because the value
of the upgrades is ignored by the potential buyers. This can
also lead to the frustrating situation wherein you realize you
spent more money on upgrades than you will ever get out of the
property. Ouch.
The
final risk associated with pricing your property at the top
of the market is the potential it will be ignored. The general
rule in real estate for buyers is to purchase the lowest priced
home in an area and then fix it up. With minor changes, appreciation
gains can be significant. If your home is already at the top
of the market, a buyer really cannot do this and will actually
have to wait for other properties in the area to appreciate.
Savvy or even moderately knowledgeable buyers will not take
the bait.
Pricing
your property for sale is a trick issue. Figure out your market
and make your own conclusions. To maximize profit, it is best
to be in the middle of the market, but always below other homes
that are superior to your property.
Raynor
James is with the site - FSBOAmerica.org - FSBO homes for sale
by owner.
Article
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